ABOUT
Park x Badger Redevelopment
How did we get here?
Building upon the South Madison Plan and last summer’s initial planning and neighborhood outreach, Madison’s Community Development Authority seeks to redevelop the majority of the block at S. Park Street and W. Badger Road – the outlined area above. This area is approximately four acres of city-owned property.
In a public, competitive proposal process, the City has selected a local team of professionals to engage the community, create a shared master plan, and embark on this redevelopment. The ultimate goal is to redevelop this block with a community focus while maintaining affordability.
With that philosophy in mind, the planning team is engaging the community to create a shared master plan.
project goals
The planning team is committed to meeting the Madison Community Development Authority’s objectives on this redevelopment, which include:
- Increasing affordable housing opportunities
- Ensuring sustainability in construction and operations
- The meaningful incorporation of community-driven feedback
What You Told Us
On June 24, 2024, the planning team held the first community engagement meeting to listen to the community’s wants, needs, and dreams for the site’s reuse and redevelopment. While not an exhaustive list of feedback, here are the ten items that were voiced most often to date:
- Would like home ownership opportunities
- The height and quantity of housing provided needs to fit within the context of the neighborhood
- Would like green space and playgrounds to be included
- There is a need for resident supportive services and case managers
- Would like to see more food options, access to healthy food and grocery
- We need more housing for seniors
- There are concerns about having adequate parking, and affordable parking options
- The design of the buildings must be high-quality, long-lasting, and welcoming
- Management must be local and have an on-site presence
- Ensure the housing serves a variety of incomes and demographics – multi-generational housing
View the full list of feedback shared here. You may also view the recording of the virtual community engagement meeting here.
What’s Next?
We are working to address the insightful questions and suggestions raised during the community engagement session. A Frequently Asked Questions (FAQ) section will be added to this website.
The planning team is currently analyzing the feedback received and evaluating how it can best shape our planning efforts. This session was the first of many interactions planned for 2024 as we collaborate with the community to develop a shared master plan – a conceptual vision for the future.
The second community engagement meeting is scheduled for early fall. During this meeting, we aim to present a draft of the conceptual vision, reflecting the community’s input and seeking further feedback.
Stay connected to ensure you receive updates on community meetings, planning progress, and more.
Timeline
July 2023: First City Meeting
October 2023: Second City Meeting
January 2024: Call for Proposals
On January 12, 2024, the Madison Community Development Authority issued a request for qualifications from developer teams to assist in the redevelopment of the site. You may review that initial call for qualifications here.
March 2024: Proposals Submitted
On March 8, 2024, the Madison Community Development Authority received proposals from six teams. All proposals may be viewed on the city’s website here. After a multi-step interview process, the Community Development Authority determined that the team outlined below was the most qualified to move forward with planning and redevelopment.
June 2024: First Community Meeting
The Community Development Authority and planning team held virtual and in-person community engagement meetings on June 24, 2024, to listen to the community’s wants, needs, and dreams for the site’s reuse and redevelopment. You may access a recording of the virtual meeting here. The information shared during the meetings is being summarized and will be shared shortly.
Fall 2024: Second Community Meeting
The Community Development Authority and planning team are planning to hold the second community meeting in early fall of 2024. At this meeting the planning team hopes to have a conceptual vision to share for additional feedback, incorporating the wants and needs that have been shared to date.
MEET THE TEAM
Leading the planning efforts
Madison’s Community Development Authority has selected a strong team of local businesses who are deeply familiar with the south side to lead this planning and redevelopment process, including Captains Inc., New Year Investments, The Alexander Company, Potter Lawson, and BrandNu Design.
This dynamic collaboration is bolstered by a significant representation of minority- and woman-owned business enterprises, accounting for 80% of the planning team.
MEET THE TEAM
Leading the redevelopment
Upon completion of the community-driven master planning process, this team will bring their talent and experience to turn the conceptual vision into a reality.
The Alexander Company //
Lead developer
Nationally recognized for urban infill development and revitalization achievements, the Madison, Wisconsin-based Alexander Company is a leading force behind the creation of affordable housing communities with a history of success spanning over 40 years. The firm calls South Madison home.
Captains Inc [MBE] //
co-developer
Captains Inc.’s vision is simple: to positively impact communities through real estate development and management. Their commitment to community reflects their core values of equity and inclusion, while simultaneously remaining focused on broadening local housing and business initiatives.
New Year Investments [WBE] //
Consulting Developer
New Year Investments is a woman-owned real estate development and brokerage firm with a focus on creating thoughtfully designed, mixed-use, urban infill properties in Madison and the surrounding area. The firm continues to be recognized for creating developments that enhance those they immediately serve.
Potter Lawson [WBE] //
Master Planning + Lead Architect
Potter Lawson is an architecture, planning, and interior design firm based in Madison. Their award-winning portfolio spans mixed-use, residential, science + technology, government, sustainability and healthcare projects.
OPN Architects //
Fire Station Architect
OPN Architects is an award-winning Madison design firm with a diverse practice, and has worked with the City of Madison on multiple fire stations, including Madison Fire Station 14 and Madison Fire Station 6.
BrandNu Design [MBE] //
Public Art Consultant
With a keen focus on design, art, architecture, and research, BrandNu Design Studio has established itself as a dynamic and innovative force within the industry.
Saiki Design [MBE] //
Landscape Architect
Saiki Design is an award-winning firm specializing in landscape architecture and sustainable site design. Organized in 1989, Saiki provides service to both public and private clientele with projects throughout Wisconsin.
JSD //
Civil Engineer
With sensitivity to the environment and embracing green design, JSD offers complete professional assistance in civil engineering from concept through design and construction.
JCP Construction [MBE] //
General Contractor
JCP Construction is committed to employing a workforce that reflects the communities in which they serve. Bringing more than 40 years of combined experience, JCP provides an array of construction services. .
JP Cullen //
General Contractor
With over 130 years of experience, JP Cullen is a leader in the construction industry seeking innovative approaches and building the impossible in our community.
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